Couples and event planners usually shortlist several venues and contact them all at once. The venue that answers their questions on the website, and replies first, often gets the tour. The site's job is to get that enquiry, with the right details in it, and get it to you fast.
Real photos of real events
Show the spaces set up for actual events, in different seasons and at different sizes, along with the empty room so planners can picture their own setup. Real photos do more than any description of the space.
Answer the planning questions up front
- Seated and standing capacity for each space
- What is included: tables, chairs, linens, catering, bar
- Indoor and outdoor options, and the plan if it rains
- Parking, accessibility, and the latest finish time
- How pricing works, even if you don't publish exact figures
An enquiry form that asks the right things
Ask for the event date, the type of event, an estimated guest count and the best way to reach them. Those four answers let you reply with something useful the first time, instead of starting with a round of questions.
Then make sure the enquiry reaches someone immediately. A form that sends everything into a shared inbox loses couples to whoever replied first. How to connect your website form to your CRM covers how to send each enquiry straight to the right person.
Make booking a tour easy
A tour is usually the step before a booking. Let visitors pick a time online, or at least offer two or three times in the first reply. Every extra email back and forth is a chance for them to book somewhere else.
Reviews and local search
Couples read reviews on Google and on wedding sites such as The Knot and WeddingWire. Ask every client for a review after the event, while the day is fresh, and keep your Google Business Profile complete with photos, hours and the right category.