Services
Website Redesign Services
Rebuild a dated or underperforming site without throwing away the rankings you already earned.
How I approach it
Website Redesign
A redesign is riskier than a first build, because there is something to lose. Rankings, existing URLs and the traffic already arriving all have to survive the move. That means redirect mapping before launch, not after, which is the step most redesigns skip and then spend six months recovering from.
What’s included
- Audit of what currently ranks, so it is preserved rather than broken
- A 301 redirect map from every old URL to its new home
- Design and copy rebuilt around conversion, not just appearance
- Core Web Vitals and page speed addressed at the build stage
- Structured data added so search engines can read the site properly
- Post-launch monitoring in Search Console to catch any drop early
Case studies
What This Work Has Produced
Figures from Google Search Console and the Meta Ads API, with the caveats on each page.
Flooring contractor · Knoxville, TN
Selling a service nobody had heard of, at $5.95 a lead
567 lead forms and 462 Messenger conversations in seven months at $5.95 per lead, falling to $2.92 in the best month, for a service most customers had never heard of.
Orthopaedic and sports medicine practice · United States
From no leads to 725 in one month
In July 2025 the practice's campaigns produced no leads. After a rebuild, the account produced 725 in August on $2,822, at $3.89 each, with the new back-pain campaign at $2.81.
Questions
Straight Answers
Will a redesign hurt my Google rankings?
It can, if URLs change without redirects. The protection is a 301 redirect map built before launch that points every old URL at its replacement, plus Search Console monitoring afterwards to catch anything missed. Done that way, rankings usually hold and often improve as speed and structure get better.
Can you keep my existing content?
Yes. Content that already ranks is an asset. It gets carried across and improved rather than discarded, and only genuinely outdated or duplicated pages get retired.
My site was hacked or is full of spam pages. Can you fix that?
Yes. That needs the injected pages removed at the source, the correct status codes served so search engines drop them, and the entry point closed so it cannot happen again. A redesign alone does not fix a compromised site.
Testimonials
What Clients Say
I've hired Luca for multiple projects, and even referred him to friends. He not only delivers projects on time, but he knows both the development and marketing side of things, which is rare. Highly recommend him.
Everyone I've talked to loves the design. We ran a test and it converted at 6.8% after 670 visitors. Not a bad start!
Luca actually sat down with me and explained everything in plain English. No tech jargon, no runaround. I finally have a website I'm proud to show my clients.
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps