Services
Local SEO Services
Show up when someone nearby searches for what you do, in the map pack and in the results below it.
How I approach it
Local SEO
Local search is a different game from national SEO. Proximity, prominence and relevance decide the map pack, and most of the work happens off your website: your Google Business Profile, the consistency of your name, address and phone number across the web, and your review profile.
What’s included
- Google Business Profile setup, categories and service areas
- Name, address and phone consistency across the directories that matter
- Location and service pages that give Google something relevant to rank
- Local business structured data so your details are machine-readable
- Review generation that fits how you already talk to customers
- Monthly reporting on calls, direction requests and search visibility
Case studies
What This Work Has Produced
Figures from Google Search Console and the Meta Ads API, with the caveats on each page.
Flooring contractor · Westfield, MA
A brand-new flooring contractor, from nothing to the top of the map
No website, no Google Business Profile, no reviews: the #1 Google Maps position for its main service term within 30 days of the domain being registered.
Flooring supplies e-commerce · United States
A trade supplier's store: 27.5× return on Meta ad spend
$9,500 of Meta ad spend produced 871 orders and $261,286 in Meta-attributed revenue in 2026, a 27.5× return that settled near 40× from April onward, while organic clicks tripled.
Flooring contractor · Knoxville, TN
Selling a service nobody had heard of, at $5.95 a lead
567 lead forms and 462 Messenger conversations in seven months at $5.95 per lead, falling to $2.92 in the best month, for a service most customers had never heard of.
Questions
Straight Answers
How long does local SEO take to work?
Google Business Profile changes can move within days to a few weeks. Ranking improvements on the website side generally take three to six months, because they depend on Google recrawling, reassessing and building confidence in the site.
Do I need local SEO if I already have a website?
A website alone rarely wins the map pack, because the map pack is driven mostly by your Google Business Profile and your citation and review profile. Those need direct work.
What if I serve customers at their location instead of mine?
Then you are a service-area business. The profile gets configured with service areas rather than a storefront address, and the site needs genuine pages for the areas you cover, not one page with town names swapped in.
Testimonials
What Clients Say
I've hired Luca for multiple projects, and even referred him to friends. He not only delivers projects on time, but he knows both the development and marketing side of things, which is rare. Highly recommend him.
Everyone I've talked to loves the design. We ran a test and it converted at 6.8% after 670 visitors. Not a bad start!
Luca actually sat down with me and explained everything in plain English. No tech jargon, no runaround. I finally have a website I'm proud to show my clients.
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps