Services

Google Ads & Meta Ads Management

Paid campaigns for when you need the phone to ring before SEO has had time to work.

How I approach it

Google & Meta Ads

SEO takes three to six months before it carries real weight. Ads start the day they go live and stop the day you switch them off, so most local businesses need both: ads for enquiries now, SEO for the months after.

What’s included

Google Search campaigns built around the terms that signal someone is ready to buy
Meta campaigns for services people need to see explained before they will call
Conversion tracking wired up first, so spend is judged on booked jobs rather than clicks
Negative keyword work, so you stop paying for searches that were never going to convert
Landing pages that match the ad, instead of dropping everyone on the homepage
A plain monthly summary: what went in, what came back, what changes next

Case studies

What This Work Has Produced

Figures from Google Search Console and the Meta Ads API, with the caveats on each page.

Flooring supplies e-commerce · United States

A trade supplier's store: 27.5× return on Meta ad spend

$9,500 of Meta ad spend produced 871 orders and $261,286 in Meta-attributed revenue in 2026, a 27.5× return that settled near 40× from April onward, while organic clicks tripled.

Flooring contractor · Knoxville, TN

Selling a service nobody had heard of, at $5.95 a lead

567 lead forms and 462 Messenger conversations in seven months at $5.95 per lead, falling to $2.92 in the best month, for a service most customers had never heard of.

Vascular and pain practice · Long Island, NY

1,498 patient enquiries in 60 days at $3.61 each

Symptom-screener lead ads produced 1,498 patient enquiries in August and September 2025 at $3.61 each, on $5,403 of Meta spend.

Straight Answers

How much should I spend on ads?

Enough to gather data in a reasonable time, which in most local markets means a few hundred dollars a month at minimum. Below that, campaigns take so long to learn that you pay for the learning twice. I would rather tell you a budget is too thin to work than take it and produce nothing.

Do I need ads if I am already doing SEO?

Not necessarily. They solve different problems. SEO is the cheaper traffic once it arrives, but it takes months. Ads fill that gap, and they are also the fastest way to test whether a message or a service sells before committing to pages built around it.

Who owns the ad account?

You do. The Google Ads and Meta accounts are created under your business, and you keep the account, the history and the data if we stop working together. If an agency owns the account, that history stays with the agency when you leave.

Will you commit to a cost per lead?

Not before running anything. Cost per lead depends on your market, your margins and how quickly you follow up, so any figure quoted in a first call is a guess. After the first month of real data I can tell you what yours is and whether it works at your prices.

Testimonials

What Clients Say

I've hired Luca for multiple projects, and even referred him to friends. He not only delivers projects on time, but he knows both the development and marketing side of things, which is rare. Highly recommend him.

Justin Goff

Direct Response Marketer

Everyone I've talked to loves the design. We ran a test and it converted at 6.8% after 670 visitors. Not a bad start!

Jonathan Boyd

Breakthrough Guitar

Luca actually sat down with me and explained everything in plain English. No tech jargon, no runaround. I finally have a website I'm proud to show my clients.

Albert Mason

Mason Financial

Services

Other Ways I Can Help

Custom Website Design and Development Website Redesign Local SEO Google Business Profile E-Commerce and Online Stores

Get in touch

Let's Talk About Your Website

Call for a free consultation, or send a message and I'll get back to you the same working day.

Free Consultation (201) 281-6635

What happens next

15 to 20 minute call
No pressure or sales pitch
Clear next steps