Flooring supplies e-commerce · United States
A trade supplier's store: 27.5× return on Meta ad spend
$9,500 of Meta ad spend produced 871 orders and $261,286 in Meta-attributed revenue in 2026, a 27.5× return that settled near 40× from April onward, while organic clicks tripled.
The numbers
What the Platforms Recorded
- Meta ad spend
- $9,500
- Orders
- 871
- Meta-attributed revenue
- $261,286
- Return on ad spend
- 27.5×
- Cost per order
- $10.91
- Average order value
- $300
- Organic search clicks
- 2,343, up from 779
- Organic impressions
- 255,825, up from 100,105
Source: Meta Ads API, 1 January – 14 September 2026. Organic figures from Google Search Console, Mar–May 2026 against Jun–Aug 2026.
The proof
Straight From the Platforms
Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.
Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.
The situation
Where It Started
A regional distributor of professional hardwood-floor finishes selling to contractors. No online store, no way to order outside business hours, and a catalogue that lived in the owner's head. The goal was to put the two flagship finish lines online and let contractors buy there instead of phoning.
What we built
- A Shopify store from the domain up: catalogue structure, variants, inventory sync, low-stock alerts and manufacturer fulfilment
- On-page SEO for every product and collection
- One Meta sales campaign optimized for purchases, using the pixel and the Conversions API
- A retargeting set and a lookalike test, both switched off once the main campaign outperformed them
- Recovery of a Google Merchant Center suspension, bringing store policies back into line so Shopping could run alongside social
Reading these numbers properly
- Revenue is Meta-attributed: Meta counts an order when the buyer clicked an ad in the previous seven days or saw one in the previous day. A store's own ledger will apportion those sales differently.
- The first months were the expensive ones while the pixel learned. From April the campaign settled at roughly $600–1,200 a month, with a monthly return between 25× and 47× (June dipped just under, at 24.9×).
- Organic search grew in parallel, so the store is not dependent on the ad budget for its traffic.
Services
The Work Behind This Result
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps