Flooring contractor · Knoxville, TN
Selling a service nobody had heard of, at $5.95 a lead
567 lead forms and 462 Messenger conversations in seven months at $5.95 per lead, falling to $2.92 in the best month, for a service most customers had never heard of.
The numbers
What the Platforms Recorded
- Lead forms
- 567
- Messenger conversations
- 462
- Average cost per lead
- $5.95
- Best month cost per lead
- $2.92
- Click-through rate
- 6.49%, up from 2.75%
- Total ad spend
- $3,373
Source: Meta Ads API, January – July 2026.
The proof
Straight From the Platforms
Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.
Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.
The situation
Where It Started
An established hardwood-flooring contractor bought laser-cleaning equipment and wanted to sell restoration: floors, but also furniture, stone, engine parts, anything with a finish. Two problems: customers had no idea what laser restoration was, and the shop had no way to answer enquiries fast enough to book them.
What we built
- A Meta lead campaign built on before-and-after close-ups and short video of the laser working, because the product had to be explained before it could be sold
- Creative rotated on a schedule as frequency rose, which is why cost per lead fell instead of climbing as the campaign aged
- Facebook lead forms synced into the CRM, tagged by source and by service so the team could see what each person asked for
- An AI assistant that gathers details and photos, gives an estimate range and hands qualified enquiries to the owner
- Equipment rental as a second revenue line: online booking, deposit on reservation, shared calendar to stop double bookings
- Repair of the site's Google rankings after a migration broke slugs, leaving 12 not-found pages and 11 indexing errors
Reading these numbers properly
- These are lead-form submissions and opened conversations, not bookings, jobs or customers. What converted lives in the CRM and is not counted here.
- From March the campaign held at roughly $300 a month, usually for around 60 leads (May was the exception, at 28): a small fixed budget producing a predictable flow.
- The business also ranks first organically for its main restoration term locally, so the paid and organic sides reinforce each other.
Services
The Work Behind This Result
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps