Orthopaedic and sports medicine practice · United States
From no leads to 725 in one month
In July 2025 the practice's campaigns produced no leads. After a rebuild, the account produced 725 in August on $2,822, at $3.89 each, with the new back-pain campaign at $2.81.
The numbers
What the Platforms Recorded
- Leads
- 725, up from 0
- Cost per lead, August
- $3.89
- Ad spend, August
- $2,822
- Back campaign cost per lead
- $2.81
- Knee campaign cost per lead
- $3.98
Source: Meta Ads API and Ads Manager, July 2025 (old campaigns) against August 2025 (rebuilt).
The proof
Straight From the Platforms
Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.
Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.
The situation
Where It Started
Campaigns set up by an earlier agency had run for weeks with almost nothing to show, and the practice was ready to stop. The account had the standard e-commerce pixel installed, which Meta restricts for medical advertisers, so the campaigns were optimising on nothing. The landing page used stock photos that did not look like the practice.
What we built
- The pixel replaced with tracking set up for a health advertiser, including the Conversions API
- Two new screener lead campaigns, back pain and knee pain, launched on 4 August 2025
- The landing page re-shot with the practice's own doctors
- The CRM pipeline, texting number, automations and staff assignments checked before launch
Reading these numbers properly
- This is a one-month result. The campaigns did not spend after August, so read it as proof of the rebuild, not as a long-run average.
- These are lead-form submissions, not appointments or patients.
- Delivered with a partner agency, on the same lead-form and CRM system as the other clinic studies.
Services
The Work Behind This Result
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