Case studies
Results, With the Measurement Attached
Every figure here comes from Google Search Console or the Meta Ads API: the platforms' own numbers, not estimates. Where a number could be read as more than it is, the page says so.
Flooring contractor · Westfield, MA
A brand-new flooring contractor, from nothing to the top of the map
No website, no Google Business Profile, no reviews: the #1 Google Maps position for its main service term within 30 days of the domain being registered.
- Search clicks
- 92, up from 1
- Impressions
- 7,288, up from 8
Flooring supplies e-commerce · United States
A trade supplier's store: 27.5× return on Meta ad spend
$9,500 of Meta ad spend produced 871 orders and $261,286 in Meta-attributed revenue in 2026, a 27.5× return that settled near 40× from April onward, while organic clicks tripled.
- Orders
- 871
- Meta-attributed revenue
- $261,286
- Return on ad spend
- 27.5×
Flooring contractor · Knoxville, TN
Selling a service nobody had heard of, at $5.95 a lead
567 lead forms and 462 Messenger conversations in seven months at $5.95 per lead, falling to $2.92 in the best month, for a service most customers had never heard of.
- Lead forms
- 567
- Average cost per lead
- $5.95
Kids activities · Wheaton, IL
The best-converting listing on the roster
1,379 clicks from 36,727 impressions, at a 9.5% mobile click-through rate, several times what a typical local listing manages.
- Search clicks
- 1,379
- Mobile click-through rate
- 9.5%
Coatings e-commerce · United States
179,000 impressions a quarter for a coatings manufacturer
3,655 clicks from 179,423 impressions in 90 days, at a mobile click-through rate roughly three times the category average.
- Search clicks
- 3,655
- Impressions
- 179,423
Health e-commerce · United States
Impressions up 69× in a single quarter
From 8 clicks to 411 in a single quarter, with impressions growing roughly 69×, the steepest curve on the roster.
- Search clicks
- 411, up from 8
- Impressions
- 16,181, up from 236
Cleaning services · Carol Stream, IL
129,000 impressions in a local cleaning market
474 clicks from 129,464 impressions in 90 days. The visibility is established, and the ranking work to convert it is the obvious next move.
- Impressions
- 129,464
Real estate · Dubai, UAE
Routing property enquiries before they go cold
1,772 clicks and 123,835 impressions a quarter, with enquiries routed to agents over WhatsApp on a one-minute reassignment window.
Vascular and pain practice · Long Island, NY
1,498 patient enquiries in 60 days at $3.61 each
Symptom-screener lead ads produced 1,498 patient enquiries in August and September 2025 at $3.61 each, on $5,403 of Meta spend.
- Patient enquiries, Aug–Sep 2025
- 1,498
- Cost per lead
- $3.61
Knee and back pain clinic · United States
3,681 leads in four months at $2.41 each
Two screener campaigns, one for knee pain and one for back pain, produced 3,681 leads on $8,869 between August and November 2025, with 1,318 in the best month.
- Leads, Aug–Nov 2025
- 3,681
- Cost per lead
- $2.41
Orthopaedic and sports medicine practice · United States
From no leads to 725 in one month
In July 2025 the practice's campaigns produced no leads. After a rebuild, the account produced 725 in August on $2,822, at $3.89 each, with the new back-pain campaign at $2.81.
- Leads
- 725, up from 0
- Cost per lead, August
- $3.89
Vein clinic · Houston, TX
Five steady months: 1,665 patient enquiries on $3,000 a month
On a budget of roughly $3,000 a month, the clinic received 1,665 patient enquiries between May and September 2025 at $8.64 each, and never fewer than 248 in a month.
- Patient enquiries, May–Sep 2025
- 1,665
- Cost per lead
- $8.64
Insurance agency · United States
Final-expense insurance leads at $1.77 each
An agency that had fallen back on buying leads got 660 final-expense leads on $1,904 in November and December 2025, then 610 on $1,077 in August 2026: $1.77 each.
- Leads, August 2026
- 610
- Cost per lead, August 2026
- $1.77
Method
Where These Numbers Come From
Organic figures are pulled from Google Search Console for the 90 days ending 27 August 2026, compared against the 90 days before. Paid figures come from the Meta Ads API. Each study shows the Ads Manager or Search Console screenshots behind it, with account, campaign and site names blurred.
The clinic and insurance studies were delivered with a partner agency, on the same lead-form and CRM system, and each says so.
Advertising revenue is described as Meta-attributed, because that is what it is: Meta counts an order when the buyer clicked an ad in the previous seven days or saw one in the previous day. A shop’s own ledger will split those sales differently.
Lead-form submissions are counted as enquiries, never as customers or booked jobs. Google Business Profile calls are a separate measurement from website clicks and are never added to them.
Businesses are identified by trade and location rather than by name. Client names and quotes are only published with written permission, and these clients have not been asked for it.
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