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LuX Web Designs

Vein clinic · Houston, TX

Five steady months: 1,665 patient enquiries on $3,000 a month

On a budget of roughly $3,000 a month, the clinic received 1,665 patient enquiries between May and September 2025 at $8.64 each, and never fewer than 248 in a month.

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The numbers

What the Platforms Recorded

Patient enquiries, May–Sep 2025
1,665
Cost per lead
$8.64
Ad spend
$14,377
Best month (August)
396 leads at $7.63
Leads per month
248–396

Source: Meta Ads API and Ads Manager, May – September 2025.

The proof

Straight From the Platforms

Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.

1 May – 30 September 2025: the main lookalike campaign spent $13,087.91 for 1,591 leads at $8.23. Smaller test campaigns in the account make up the rest.
The main campaign month by month: 204, 364, 372, 396 and 255 leads, at $7.63 to $9.48 each.
August 2025, the best month: $3,019.81 spent for 396 leads at $7.63 each.

Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.

The situation

Where It Started

A vein clinic that wanted a predictable number of enquiries each month, rather than bursts it could not staff for.

What we built

  • A website and booking flow on a new domain, with a symptom survey that feeds the appointment calendar
  • One lead campaign aimed at a lookalike audience built from early converters, with retargeting and broad versions tested alongside and paused
  • CRM automations adapted from a sister clinic and trimmed to vein treatment

Reading these numbers properly

  • These are lead-form submissions, not appointments or patients.
  • Vein treatment costs more per lead than knee pain on every clinic account in these studies. The point of this one is consistency: five months in a narrow band on a fixed budget.
  • From October the cost per lead rose steeply as the audience saturated, which is why creative is planned to refresh around month three.
  • Delivered with a partner agency, on the same lead-form and CRM system as the other clinic studies.

Services

The Work Behind This Result

Custom Website Design and DevelopmentGoogle & Meta Ads Management

More

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Get in touch

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What happens next

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  • No pressure or sales pitch
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