Insurance agency · United States
Final-expense insurance leads at $1.77 each
An agency that had fallen back on buying leads got 660 final-expense leads on $1,904 in November and December 2025, then 610 on $1,077 in August 2026: $1.77 each.
The numbers
What the Platforms Recorded
- Leads, August 2026
- 610
- Cost per lead, August 2026
- $1.77
- Ad spend, August 2026
- $1,077
- First run, Nov–Dec 2025
- 660 leads at $2.88
Source: Meta Ads API and Ads Manager, November 2025 – August 2026.
The proof
Straight From the Platforms
Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.
Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.
The situation
Where It Started
The agency's own mortgage-protection ads had stopped converting, so it had started buying leads from a vendor. Its CRM was built for one product, and adding a second meant the messaging, fields and follow-up all had to branch.
What we built
- A final-expense lead campaign with the qualifying questions inside the Meta lead form, later relaunched with a new audience
- The CRM workflow split by product, so mortgage-protection and final-expense leads get different messages and actions
- Bought leads and ad leads running through the same system
Reading these numbers properly
- These are leads, not policies or sales. Final-expense leads are often low-intent, and the agency's close rate is not on record.
- Between the two runs the cost per lead climbed to $9 in February and $37 in March 2026 as the audience wore out. The August relaunch with new creative and a new audience brought it back down.
- Delivered with a partner agency, on the same lead-form and CRM system as the clinic studies.
Services
The Work Behind This Result
More
Other Case Studies
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps