Vascular and pain practice · Long Island, NY

1,498 patient enquiries in 60 days at $3.61 each

Symptom-screener lead ads produced 1,498 patient enquiries in August and September 2025 at $3.61 each, on $5,403 of Meta spend.

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The numbers

What the Platforms Recorded

Patient enquiries, Aug–Sep 2025: 1,498
Cost per lead: $3.61
Ad spend: $5,403
Best month (September): 831 leads
Knee campaign cost per lead: $2.56
Four months to November: 2,229 leads at $5.39

Source: Meta Ads API and Ads Manager, August – November 2025.

The proof

Straight From the Platforms

Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.

Meta Ads Manager campaign table for 1 August to 30 September 2025 showing two campaigns: $2,701.87 spent for 1,057 leads at $2.56, and $2,700.80 spent for 441 leads at $6.12. — 1 August – 30 September 2025: the knee campaign spent $2,701.87 for 1,057 leads at $2.56; the vein campaign spent $2,700.80 for 441 leads at $6.12. Together, 1,498 leads.

Meta Ads Manager campaign table for September 2025 showing $1,501.38 spent for 597 leads at $2.51 and $1,499.61 spent for 234 leads at $6.41. — September 2025, the best month: 597 knee leads at $2.51 and 234 vein leads at $6.41, 831 in total on $3,000.99.

Meta Ads Manager campaign table for 1 August to 30 November 2025 showing $6,261.35 spent for 1,602 leads at $3.91 and $5,753.02 spent for 627 leads at $9.18. — 1 August – 30 November 2025, including the slower autumn months: 1,602 knee leads at $3.91 and 627 vein leads at $9.18, 2,229 in total.

Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.

The situation

Where It Started

The practice had tried Meta ads before and stopped: a 2024 attempt cost $16 a lead, and a click-to-call test was worse. It offered two services, knee pain and vein treatment, had no way to tell an ad enquiry from a referral, and its front desk could not chase leads the same day.

What we built

Two screener lead campaigns, one for knee pain and one for vein treatment, each with a short symptom questionnaire inside the Meta lead form so it qualifies before the phone rings
Tracking rebuilt for a health advertiser, whose standard pixel setup Meta restricts, with an event for booked screenings so optimisation learns from bookings as well as forms
Every lead into a CRM pipeline with text and email follow-up inside minutes and online booking

Reading these numbers properly

These are lead-form submissions from people who answered the screener, not appointments or patients.
Cost per lead roughly doubled in October and November as the local audience saturated, which is why the four-month average is $5.39. Creative needs refreshing around month three.
Delivered with a partner agency, on the same lead-form and CRM system as the other clinic studies.

Services

The Work Behind This Result

Google & Meta Ads Management

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