Knee and back pain clinic · United States

3,681 leads in four months at $2.41 each

Two screener campaigns, one for knee pain and one for back pain, produced 3,681 leads on $8,869 between August and November 2025, with 1,318 in the best month.

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The numbers

What the Platforms Recorded

Leads, Aug–Nov 2025: 3,681
Cost per lead: $2.41
Ad spend: $8,869
Best month (October): 1,318 leads
Back campaign cost per lead: $2.31
Click-through rate: 6%+

Source: Meta Ads API and Ads Manager, August – November 2025.

The proof

Straight From the Platforms

Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.

Meta Ads Manager campaign table for 1 August to 30 November 2025 showing $4,424.90 spent for 1,913 leads at $2.31 and $4,444.26 spent for 1,768 leads at $2.51, with click-through rates of 6.47% and 6.13%. — 1 August – 30 November 2025: the back campaign spent $4,424.90 for 1,913 leads at $2.31; the knee campaign spent $4,444.26 for 1,768 leads at $2.51. Together, 3,681 leads.

Meta Ads Manager campaign table for October 2025 showing $1,544.92 spent for 696 leads at $2.22 and $1,543.49 spent for 622 leads at $2.48. — October 2025, the best month: 696 back leads at $2.22 and 622 knee leads at $2.48, 1,318 in total on $3,088.41.

Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.

The situation

Where It Started

A clinic treating knee and back pain wanted a steady flow of enquiries for both, without paying for clicks that never turned into a form.

What we built

Two parallel lead campaigns, knee and back, each with three to four creative variants built around a single, specific symptom per ad
Screener questions inside the Meta lead form, with tracking set up for a health advertiser
A CRM pipeline with an automated first response and booking

Reading these numbers properly

These are lead-form submissions, not appointments or patients.
A click-through rate above 6% on cold lead ads is roughly three times what the vascular practice saw with the same format. The difference was creative about one symptom at a time.
In 2026 the clinic moved the account to a different treatment offer that performed far worse. Those months are not part of this result.
Delivered with a partner agency, on the same lead-form and CRM system as the other clinic studies.

Services

The Work Behind This Result

Google & Meta Ads Management

More

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