Kids activities · Wheaton, IL
The best-converting listing on the roster
1,379 clicks from 36,727 impressions, at a 9.5% mobile click-through rate, several times what a typical local listing manages.
The numbers
What the Platforms Recorded
- Search clicks
- 1,379
- Impressions
- 36,727
- Mobile click-through rate
- 9.5%
- Tablet click-through rate
- 11.6%
- Mobile average position
- 9.3
Source: Google Search Console, 90 days ending 2026-08-27.
The proof
Straight From the Platforms
Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.
Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.
The situation
Where It Started
A children's dance studio competing for parents searching locally, where the decision is made quickly and on a phone. Position alone does not win that click; the title and description have to answer the question in the result itself.
What we built
- Search listings written to answer the parent's question before the click
- Local pages built around the classes people actually search for
- Structured data so the listing can carry more detail in the result
Reading these numbers properly
- For comparison, most local service listings convert impressions at 1–2%. The gap here is down to how the listings are written, not to ranking higher.
Services
The Work Behind This Result
More
Other Case Studies
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps