Coatings e-commerce · United States
179,000 impressions a quarter for a coatings manufacturer
3,655 clicks from 179,423 impressions in 90 days, at a mobile click-through rate roughly three times the category average.
The numbers
What the Platforms Recorded
- Search clicks
- 3,655
- Impressions
- 179,423
- Mobile average position
- 9.3
- Desktop average position
- 19.9
- Mobile click-through rate
- 2.9%
Source: Google Search Console, 90 days ending 2026-08-27.
The proof
Straight From the Platforms
Screenshots from Meta Ads Manager and Google Search Console for the dates shown. Account, campaign and site names are blurred to keep the client anonymous. Select one to open it full size.
Screenshots were taken in September 2026. Ads Manager reports in the ad account's time zone and Search Console keeps refining recent data, so a screenshot can differ slightly from the figures above.
The situation
Where It Started
A manufacturer selling into both trade and retail, with a large catalogue and a lot of search demand that the site was not yet capturing at the top of the page.
What we built
- Category and product pages structured around how buyers actually search
- On-page work targeting the mobile result, where most of the demand sits
- Structured data across the catalogue
Reading these numbers properly
- This is the largest property on the roster, not a growing one. Against the quarter before, clicks fell from 4.72K to 3.7K and impressions from 248K to 181K, as the screenshot below shows.
Services
The Work Behind This Result
More
Other Case Studies
Get in touch
Let's Talk About Your Website
Call for a free consultation, or send a message and I'll get back to you the same working day.
- (201) 281-6635
- luca@luxwebdesigns.com
- Piermont, NY
What happens next
- 15–20 minute call
- No pressure or sales pitch
- Clear next steps